Gatra, Andina Pesat (2016) The Power of Data Analytics and Microtargeting in Political Campaigns, Cambridge Analytica Strategy, Donald Trump Victory the 2016 U.S. Presidential Election. In: Proceedings of the 1st Pedagogika International Conference on Educational Innovation, PICEI 2022, 15 September 2022, Gorontalo, Indonesia.
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Abstract
The Cambridge Analytica scandal revealed the power of data analytics and microtargeting in political campaigns, as well as the potential for unethical and manipulative practices. By exploiting social media data and using psychological tactics, Cambridge Analytica was able to create a campaign that r
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:42 |
| Last Modified: | 17 Apr 2026 02:01 |
| URI: | http://eprints.eai.eu/id/eprint/44982 |
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