Ma, Zhentian (2023) The Effect of Anthropomorphic Communication of Ugly Produce on Consumer Attitudes. In: Proceedings of the 4th International Conference on Education, Knowledge and Information Management, ICEKIM 2023, May 26–28, 2023, Nanjing, China.
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Abstract
Nowadays, the global food waste problem is getting more and more serious, and one of the important reasons is that consumers reject ugly produce. With the concern for sustainability, scholars have begun to explore interventions that promote the market-ing of ugly produce. The purpose of this paper i
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:41 |
| Last Modified: | 17 Apr 2026 02:04 |
| URI: | http://eprints.eai.eu/id/eprint/44891 |
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