Hayati, Mardhiyah and Ali, Juhary and Suryanto, Tulus (2023) The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia. In: Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia.
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Abstract
This study is aimed to inspect a model, which has an influence on purchasing decisions taken by consumers in the province of Lampung Indonesia on an e-commerce platform. The results of this study indicate that brand image has a significant effect on purchasing decisions (0.327) and e-service quality
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:41 |
| Last Modified: | 17 Apr 2026 02:05 |
| URI: | http://eprints.eai.eu/id/eprint/44852 |
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