Ahmed, Ahmed Michail and Othman, Abdul and Jaafar, Norlida (2023) The Effect of False Advertising on Consumer Online Purchase Behaviour with the Mediating Effect of e-WOM: Consumers’ in Malaysia. In: Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia.
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Abstract
Advertising is one of the main contributors towards the rising number of online shoppers worldwide. The use of advertising in this digital era has become a powerful tool towards the persuasion of consumers. However, some organizations have adopted false advertising as their marketing strategy. The p
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:40 |
| Last Modified: | 17 Apr 2026 02:07 |
| URI: | http://eprints.eai.eu/id/eprint/44798 |
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