Mahmud, Azuati and Othman, Abdul and Rahim, Nur Abd and Hamdan, Felina Felise (2023) The Effect of Corporate Image and Customer Delight towards Customer Loyalty in Malaysia Airlines Berhad (MAB). In: Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia.
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Abstract
This paper seeks to discuss the effect of corporate image and customer delight in affecting customer loyalty among Malaysia Airlines passengers. Air transportation services are virtually inseparable from the modern-day transportation industry. This paper suggests that all the variables, namely corpo
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:39 |
| Last Modified: | 17 Apr 2026 02:12 |
| URI: | http://eprints.eai.eu/id/eprint/44737 |
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