Zhu, Guangming and He, Yan and Zhen, Rong and Gong, Jianrong (2023) A Research on the “Mystery Box Economy” from the Perspective of the Play Theory of Mass Communication--A Case Study of Pop Mart. In: Proceedings of the 2nd International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2023, June 2–4, 2023, Nanchang, China.
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Abstract
Mystery box consumption is a new consumption pattern in recent years, and the rise of "Mystery box Economy" is closely related to the intrinsic logic of the game. From the perspective of the play theory of mass communicaiton, the formation of "Mystery box Economy" has three elements worthy of attent
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:36 |
| Last Modified: | 17 Apr 2026 02:25 |
| URI: | http://eprints.eai.eu/id/eprint/44500 |
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