How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia

Ikawati, Ikawati and Tursilarini, Tateki and Gutomo, R. Tri and Widayanti, Sri Yuni and Hidayatulloh, A. Nururrochman (2023) How Digital Marketing Can Help SMEs Overcome the Impact of the Covid-19 Pandemic in Indonesia. In: Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia.

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Abstract

Large countries and nearly all nations worldwide are affected by the Covid-19 pandemic regarding the economy, society, and politics. The pandemic hit the economy so hard, including SMEs as the backbone of our national economy. Our study was qualitative by examining international journal articles on

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:35
Last Modified: 17 Apr 2026 02:40
URI: http://eprints.eai.eu/id/eprint/44444

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