Research on the Influencing Factors of Consumers&#39; Willingness to Buy Food under the Background of New Media - Based on the Empirical Analysis of Consumers in Beijing

Ge, Xinyue; Zhao, Xuan

Research on the Influencing Factors of Consumers' Willingness to Buy Food under the Background of New Media - Based on the Empirical Analysis of Consumers in Beijing

Ge, Xinyue and Zhao, Xuan (2023) Research on the Influencing Factors of Consumers' Willingness to Buy Food under the Background of New Media - Based on the Empirical Analysis of Consumers in Beijing. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.

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Abstract

The food safety problems occurred frequently in recent years, and the development of domestic market faces many challenges. It is of great significance to comprehensively understand the current situation of food safety risk perception and find the key factors affecting consumers' purchase intention,

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Date Deposited:	04 Mar 2026 16:35
Last Modified:	17 Apr 2026 02:27
URI:	http://eprints.eai.eu/id/eprint/44420

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Research on the Influencing Factors of Consumers&#39; Willingness to Buy Food under the Background of New Media - Based on the Empirical Analysis of Consumers in Beijing

Abstract

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Research on the Influencing Factors of Consumers' Willingness to Buy Food under the Background of New Media - Based on the Empirical Analysis of Consumers in Beijing