How NFT Digital Collectibles Platforms can Retain Gen Z Loyalty -Analyze the Topnod Platform with a Structural Equation Model

Xu, Ruoxuan and Chen, Shuo and Deng, Runwei and Lin, Hongyu and Xu, Haonan (2009) How NFT Digital Collectibles Platforms can Retain Gen Z Loyalty -Analyze the Topnod Platform with a Structural Equation Model. In: Proceedings of the 2nd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2023, May 19–21, 2023, Hangzhou, China.

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Abstract

Those born between 1995 and 2009 are referred to as "Generation Z". As soon as Gen-eration Z was born, it smoothly integrated into the Internet era, and products such as smartphones, instant messaging hardware and digital information technology have had a great impact on them. The majority of genera

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:33
Last Modified: 17 Apr 2026 02:33
URI: http://eprints.eai.eu/id/eprint/44297

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