Cao, Qing (2023) Third-Party Retailers’ Logistics Service Level Decision Considering Platform Private Brand Invasion Mode. In: Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26–28, 2023, Nanjing, China.
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Abstract
E-commerce platforms are invading the market by introducing private brand, which has the potential to self-preference behavior. We introduce platform retailers’ (PRs’) private brand preferences into the Hotelling model and explore the third-party retailers’ (TPRs’) optimal logistics service level un
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:32 |
| Last Modified: | 17 Apr 2026 02:35 |
| URI: | http://eprints.eai.eu/id/eprint/44243 |
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