Huang, Shunfei and Li, Jing (2023) A Study on the Influence of E-Commerce Platform Interaction Strategies on Users' Purchase Intention -- a Case Study of Barba Farm. In: Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26–28, 2023, Nanjing, China.
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Abstract
By establishing deeper communication with consumers, social e-commerce enhances consumers' desire to buy commodities. Taking "Ba Ba Farm" developed by Taobao platform as an example, this paper conducts an in-depth investigation of users of Ba Ba Farm, including existing industry data, and invites us
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:32 |
| Last Modified: | 17 Apr 2026 02:36 |
| URI: | http://eprints.eai.eu/id/eprint/44234 |
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