Sudarman, Daman and Gani, Nur and Utama, Rony (2023) Company Strategy in Maintaining the Life Cycle of Modern Beverage Products. In: Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia.
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Abstract
Modern beverages have gained so much popularity among today’s society, especially the millennials; even during the Covid-19 pandemic, these modern beverages experienced a rocketing sales. Our study aims to analyze how company capabilities and marketig innovation affect product life cycle. We employe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:29 |
| Last Modified: | 17 Apr 2026 02:40 |
| URI: | http://eprints.eai.eu/id/eprint/43990 |
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