Rahman, Wahyudin and Hadiyati, Rini (2023) The Relationship of Customer Satisfaction, Perceived Service Quality, Perceived Value, and Brand Image on SMEs Customer Loyalty. In: Proceedings of the 2nd Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education, LePALISSHE 2022, 29 October 2022, Malang, East Java, Indonesia.
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Abstract
The goal of this study is to examine the connections between customer satisfaction, service quality, perceived value, and brand image and customer loyalty.This approach to research is quantitative. This study was carried out in Indonesian SMEs. As many as 308 owners of SMEs made up the sample of res
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:29 |
| Last Modified: | 17 Apr 2026 02:40 |
| URI: | http://eprints.eai.eu/id/eprint/43982 |
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