Nurcahyo, Rianto and Limyongsen, Felix and Thomas, Nixon (2023) The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce. In: Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia.
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Abstract
The purpose of this study is to determine the effect of Game Design and Hedonic Value on Customer Engagement through Gamification so that in the future game developers can consider these three aspects to produce gamification that can embrace new customers and maintain customer or user relationships.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:28 |
| Last Modified: | 17 Apr 2026 02:42 |
| URI: | http://eprints.eai.eu/id/eprint/43911 |
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