Dirgandini, Melinda (2023) Doublespeak On Shiseido Ads On Social Media Instagram. In: Proceedings of the 3rd International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2022, 05–06 November 2022, Malang, Indonesia.
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Abstract
This study will analyze doublespeak in advertisements for Shiseido beauty products using Japanese on Instagram social media. The doublespeak theory used is Lutz's theory. Four categories of doublespeak commonly found in advertisements are weasel words, parity claim, up to claim and unfinished wordsT
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:26 |
| Last Modified: | 17 Apr 2026 02:47 |
| URI: | http://eprints.eai.eu/id/eprint/43772 |
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