Analysis of the Effect of Utilitarian Value and Hedonic Value on Customer Loyalty Mediated by Purchase Intention (Study at Hasanuddin International Airport, Indonesia)

Budiarto, Agung and Haryanto, Budhi and Setiawan, Ahmad (2023) Analysis of the Effect of Utilitarian Value and Hedonic Value on Customer Loyalty Mediated by Purchase Intention (Study at Hasanuddin International Airport, Indonesia). In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.

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Abstract

This research is about airports, but in the context of non-aviation services. The purpose of the study is to examine the effect of utilitarian value and hedonic value directly on customer loyalty, and indirectly through mediator purchase intention. Quantitative research approach. The research locat

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:23
Last Modified: 17 Apr 2026 02:53
URI: http://eprints.eai.eu/id/eprint/43571

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