Verinita, V and Faisal, Ranny and Adha, Hasra (2023) Descriptive Analysis of Visitors to Payakumbuh as The City of Rendang Through City Branding and Food Image Measurement. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.
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Abstract
This study aims to assess visitor perceptions of Payakumbuh city as The City of Rendang from the variables of city branding and food image. The research method uses descriptive analysis by measuring each variable with a frequency distribution. The sampling technique used purposive sampling with 200
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:23 |
| Last Modified: | 17 Apr 2026 02:53 |
| URI: | http://eprints.eai.eu/id/eprint/43566 |
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