Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency

Dharta, Firdaus and Chaerudin, Chaerudin and Ramdani, Danny (2023) Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.

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Abstract

One of the objectives SMEs are aiming to achieve now is to increase digital literacy. The development of digital literacy is the key area of interest in this study, which makes use of in-depth interviews with a few informants who are critical to the growth of SMEs in the Karawang Regency. Recent stu

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:23
Last Modified: 17 Apr 2026 02:54
URI: http://eprints.eai.eu/id/eprint/43545

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