Kurniawan, Kurniawan and Unde, Andi and Akbar, Muh. (2023) Marketing Communication Strategy Using Instagram: Gopay In Makassar City. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.
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Abstract
This study aims to determine the Gojek Makassar City Branch's marketing communication strategy to promote GoPay. GoPay is a non-cash transaction model to support payment activities. This research method is qualitative, with data sources coming from Instagram accounts (gojekinmakassar). The results o
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:22 |
| Last Modified: | 17 Apr 2026 02:54 |
| URI: | http://eprints.eai.eu/id/eprint/43539 |
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