Wikansari, Rinandita and Ausat, Abu and Hidayat, Rahmat and Mustoip, Sofyan and Sari, Ade (2023) Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.
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Abstract
Owners of businesses must have a firm grasp of the fundamentals of marketing and consumer psychology, particularly the distinction between wants and needs. This capacity enables the development of effective marketing strategies to meet consumers' shifting purchasing preferences. This study tries to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:22 |
| Last Modified: | 17 Apr 2026 02:54 |
| URI: | http://eprints.eai.eu/id/eprint/43537 |
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