Leindarita, Betty and Ryca, Trie and Santoso, Nanda and Pratiwi, Novi and Risnawati, Risnawati (2023) Shopper Decisions at Zahra Dhilla Shop Minimarket Affected by the Store Environment and Product Completeness. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.
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Abstract
In this study, the Zahra Dhilla retail Minimarket's retail environment and product completeness will be evaluated in relation to consumer purchase decisions, either alone or together. Quantitative associative approach is employed. One hundred clients from Zahra Dhilla Store Minimarket participated i
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:22 |
| Last Modified: | 17 Apr 2026 02:55 |
| URI: | http://eprints.eai.eu/id/eprint/43531 |
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