Triwijayati, Anna (2023) Consumer Innovativeness: Are Indonesian Consumers’ First Adopters or Risk Seekers? In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.
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Abstract
The speed of new product adoption and of risk tolerance are important features of the consumer innovativeness. This study aims to examine the demographic factors of Indonesian consumers in relation to differences in consumer innovativeness, perceived risk, and innovation adoption as well as the tren
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:22 |
| Last Modified: | 17 Apr 2026 02:55 |
| URI: | http://eprints.eai.eu/id/eprint/43529 |
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