Obtaining Sustainable Competitive Advantage Through Reputation Management: A Case of Private Universities in Indonesia

Rajagukguk, Sabar and Prabowo, Harjanto and Bandur, Agustinus and Setiowati, Rini (2023) Obtaining Sustainable Competitive Advantage Through Reputation Management: A Case of Private Universities in Indonesia. In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.

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Abstract

Private universities in Indonesia face challenges in attracting and retaining students. This study aims to investigate the causal relationship between variables influencing the sustainable competitive advantage of private universities in Indonesia through a combination of quantitative, qualitative,

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:22
Last Modified: 17 Apr 2026 02:55
URI: http://eprints.eai.eu/id/eprint/43528

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