Gan, Siyu and Lin, Qianyao and Xu, Zheqiao (2023) The Influence of Short Video Content on The Consumption Behavior of College Students. In: Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China.
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Abstract
Under the new media environment, the short video e-commerce model is popular, and the e-commerce economy has brought a lot of convenience to college students, but also affected their consumption behavior to a certain extent. This paper studies the influence of short video content on college students
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:21 |
| Last Modified: | 17 Apr 2026 03:00 |
| URI: | http://eprints.eai.eu/id/eprint/43387 |
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