Zhao, Chen and Fu, Panhong (2023) Research on the Influence Mechanism of UGC Interaction Quality on Value co-creation in Virtual Brand Community. In: Proceedings of the 3rd International Conference on Big Data Economy and Information Management, BDEIM 2022, December 2-3, 2022, Zhengzhou, China.
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Abstract
This paper use AMOS and SPSS macro to conduct empirical analysis on 512 valid questionnaires. The results verified all the assumptions among the variables listed in the paper.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:20 |
| Last Modified: | 17 Apr 2026 03:01 |
| URI: | http://eprints.eai.eu/id/eprint/43363 |
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