Fu, Zhengmin (2023) Research on Precision Marketing Strategy Based on Clustering Algorithm. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.
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Abstract
With the development of personalized services, the use of big data technology to guide precision marketing has become a trend in the future development of e-commerce. However, data mining algorithms such as clustering algorithms to parse precision marketing patterns have not been widely studied. In
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:18 |
| Last Modified: | 17 Apr 2026 03:08 |
| URI: | http://eprints.eai.eu/id/eprint/43168 |
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