Research on the Mediation Model and Empirical Analysis for the Influence of Digital Investment on Retail Business Performance

XING, Xing and WU, Qinglie (2010) Research on the Mediation Model and Empirical Analysis for the Influence of Digital Investment on Retail Business Performance. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.

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Abstract

The purpose of this paper is to systematically analyze the influence of digital input on the business process and business performance of retail businesses, and to establish a model for empirical verification with quantitative methods. Based on the data of A-share retail listed companies from 2010 t

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:17
Last Modified: 17 Apr 2026 03:08
URI: http://eprints.eai.eu/id/eprint/43143

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