Zhou, Yi and Chen, Yu (2023) Research on New Media Precision Marketing Method Based on Big Data Information Automatic Push. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.
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Abstract
Aiming at the problems of low precision and overload of commodity push system, this paper proposes a precise marketing push model based on user portrait feature information. Based on the analysis results and scoring matrix of users' historical behaviors, the user's interest model is constructed, and
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:17 |
| Last Modified: | 17 Apr 2026 03:09 |
| URI: | http://eprints.eai.eu/id/eprint/43129 |
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