Chen, Yu and Zhou, Yi (2023) Design of User Portrait Analysis System Based on E-Commerce Big Data. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.
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Abstract
This paper analyzes the relationship between user portrait and e-commerce, and probes into the construction strategy of user portrait system. From the aspects of precision marketing, user statistics, data mining, building intelligent recommendation system, marketing effect evaluation, improving the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:17 |
| Last Modified: | 17 Apr 2026 03:09 |
| URI: | http://eprints.eai.eu/id/eprint/43126 |
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