He, Hua and Feng, Wangling (2023) Statistical Studies on the Influencing Factors of College Students' Mystery Box Consumption Based on Path Analysis: A Case Study of Guangzhou. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.
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Abstract
Based on the theory of behavioral economics, this paper explores the influencing factors of mystery boxes, a new popular commodity that college students are keen on buying. In this paper, PLS-PM model, Apriori correlation analysis and logistic regression are adopted to further explore the psychologi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:17 |
| Last Modified: | 17 Apr 2026 03:10 |
| URI: | http://eprints.eai.eu/id/eprint/43116 |
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