Hu, Xucong and Wang, Weihong and Huo, Sirui and Chen, Fengzhi (2023) Analysis of College Students’ Consumption Structure and Irrational Consumption Behavior Based on ELES Model. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.
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Abstract
The Internet marketing industry is of rapid development currently. With the characteristics of convenience and commodity diversification, college students are an important consumer group. Mental accounting refers to the fact that people often divide into several independent accounts for different ca
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:17 |
| Last Modified: | 17 Apr 2026 03:10 |
| URI: | http://eprints.eai.eu/id/eprint/43100 |
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