Discussion on the Development Strategy of Digital Marketing of Agricultural Products from the Perspective of Long Tail Theory Take Agricultural Products with Geographical Indications as an Example

Wang, Huiru; Yu, Xiaoyuan

Discussion on the Development Strategy of Digital Marketing of Agricultural Products from the Perspective of Long Tail Theory Take Agricultural Products with Geographical Indications as an Example

Wang, Huiru and Yu, Xiaoyuan (2023) Discussion on the Development Strategy of Digital Marketing of Agricultural Products from the Perspective of Long Tail Theory Take Agricultural Products with Geographical Indications as an Example. In: Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China.

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Abstract

Innovative digital marketing is an important means to improve the circulation of agricultural products. Based on the long tail theory, this paper qualitatively analyzes the development strategy of digital marketing of agricultural products in China and examines the economic value of digital marketin

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Date Deposited:	04 Mar 2026 16:16
Last Modified:	17 Apr 2026 03:11
URI:	http://eprints.eai.eu/id/eprint/43086

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