How to Improve National Branding through Sport Event in Post-Pandemic Era? A Literature Review

Castyana, Billy and Rahayu, Tandiyo and Setyawati, Heny and Darmawan, Agus and Sari, Risky Vidiana (2023) How to Improve National Branding through Sport Event in Post-Pandemic Era? A Literature Review. In: Proceedings of the 8th ACPES (ASEAN Council of Physical Education and Sport) International Conference, ACPES 2022, October 28th – 30th, 2022, Medan, North Sumatera, Indonesia.

[thumbnail of 53955.pdf] PDF
53955.pdf

Download (242kB)

Abstract

National branding is an attempt to show the country's image by focusing on improving the economy, culture, and politics. However, due to corona virus, many countries are facing economic losses of up to US$450 billion as a result of the decline in tourist arrivals. Although vaccine is already spreadi

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:15
Last Modified: 17 Apr 2026 03:14
URI: http://eprints.eai.eu/id/eprint/42955

Actions (login required)

View Item
View Item