Strategy for the promotion of UMKM Halal go international (Study on UMKM halal products and Indonesian Muslim fashion)

Lukitawati, Barliana and Aishah, Riris (2023) Strategy for the promotion of UMKM Halal go international (Study on UMKM halal products and Indonesian Muslim fashion). In: Proceedings of the 5th International Graduate Conference in Islam and Interdisciplinary Studies, IGCIIS 2022, 19-20 October 2022, Mataram, Lombok, Indonesia.

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Abstract

Business competition is often an obstacle for business people in developing their business. This applies not only to small-scale businesses, but also to large-scale businesses. The promotion mix strategy is often the main concern in launching business development by business actors. In the marketing

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:14
Last Modified: 17 Apr 2026 03:15
URI: http://eprints.eai.eu/id/eprint/42939

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