Construction of Social E-commerce Merchant Segmentation Model Based on Transaction Data

Xin, Haihui and Zhang, Shanshan (2023) Construction of Social E-commerce Merchant Segmentation Model Based on Transaction Data. In: Proceedings of the International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2022, October 28-30, 2022, Shenzhen, China.

[thumbnail of 53626.pdf] PDF
53626.pdf

Download (314kB)

Abstract

With the rapid development of social e-commerce today, the statistical analysis of consumers on the platform by traditional e-commerce platforms is no longer suitable for the statistical analysis of user behaviour under the current social e-commerce. However, the different income levels of consumers

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:10
Last Modified: 17 Apr 2026 03:23
URI: http://eprints.eai.eu/id/eprint/42640

Actions (login required)

View Item
View Item