Chen, Pei and Liu, Nian and Wang, Binrui (2023) Evaluation of Customer Behaviour with Machine Learning for Churn Prediction: The Case of Bank Customer Churn in Europe. In: Proceedings of the International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2022, October 28-30, 2022, Shenzhen, China.
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Abstract
The way to extract valuable information from users' information data as well as provide correct and effective financial services is a topic worthy of attention. Machine learning scenarios are widely adopted to predict user churn, implanting corresponding marketing methods, and formulating appropriat
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:10 |
| Last Modified: | 17 Apr 2026 03:24 |
| URI: | http://eprints.eai.eu/id/eprint/42630 |
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