Irene, Paulin and Gayatri, Gita (2023) The Influence of Smartphone Design on Millennial Generation Consumer Perceptions on Brand Attitude, Purchase Intention and WOM in Indonesia. In: Proceedings of the 3rd International Conference of Islamic Finance and Business, ICIFEB 2022, 19-20 July 2022, Jakarta, Indonesia.
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Abstract
Today’s company is also looking for ways to meet consumer needs, to stay ahead and competitive by investing in innovation not only from technology but also from design, as the company is currently able to launch breakthrough product designs. Product design is a key success factor in the market which
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:09 |
| Last Modified: | 17 Apr 2026 03:26 |
| URI: | http://eprints.eai.eu/id/eprint/42549 |
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