Chen, Weiyun and Liu, Bing (2023) The Influence of Agricultural Service Guarantee on Consumers’ Willingness to Pay Premium Prices: The Mediating Effect of Brand Trust. In: Proceedings of the 2nd International Conference on Information, Control and Automation, ICICA 2022, December 2-4, 2022, Chongqing, China.
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Abstract
There are differences in consumers’ continuous trust in and the repurchase of a product after they’ve trusted, purchased and used. Enterprises can carry out market segmentation of consumers and product brands based on the brands of agricultural products and consumers’ willingness to purchase, thus d
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:07 |
| Last Modified: | 17 Apr 2026 03:34 |
| URI: | http://eprints.eai.eu/id/eprint/42351 |
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