Liu, Dekuan and Wu, Xianyun (2023) Research on Farmers' Use Behavior of Short Video Live Broadcast from the Perspective of Platform Economy: Based on TAM Model. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
In the context of big data and the Internet giving rise to the "Internet of everything", platform economy has become a new economic model integrating industrial chain. The economic environment of agriculture and rural areas is undergoing reshaping and subversion. The combination of "short video live
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:36 |
| URI: | http://eprints.eai.eu/id/eprint/42287 |
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