Liu, Xiaoxuan (2023) How Are Chinese College Students ’Consumption Behaviors Affected by Online Webcasts? ——Empirical Research Based on Regression Analysis. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
In recent years, the new marketing model of online live shopping is gradually affecting the consumer life of Chinese college students. This article summarizes the literature related to online live shopping and college students' online consumption behavior. Then, using SPSS to carry out correlation a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:36 |
| URI: | http://eprints.eai.eu/id/eprint/42281 |
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