Ye, Weisi and Yu, Yao (2023) How to Motivate Users to Continuously Participate in Virtual CSR Co-creation. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
Previous studies have paid little attention to Corporate Social Responsibility (CSR) co-creation. In the era of digital economy, gamification mechanisms such as feedback can promote the co-creation of virtual CSR. In order to explore how enterprises can stimulate users to participate in virtual CSR
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:36 |
| URI: | http://eprints.eai.eu/id/eprint/42279 |
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