Yu, Jiaqing (2023) Multivariate Linear Regression Method Based on SPSS Analysis of Influencing Factors of OTA Platform Live Broadcasting on Tourists' Tourism Intention. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
This paper combines theoretical analysis with empirical research to study the behavioral willingness of tourism consumers to purchase tourism products by choosing OTA platform live broadcast. Based on the theory of planned behavior, the research variables were extracted, and the model was establishe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:37 |
| URI: | http://eprints.eai.eu/id/eprint/42274 |
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