Zhang, Yujiao (2023) The Research on the Mechanism of Marketing Digitization Support on NPD Performance. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
![[thumbnail of 53230.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "53230.pdf")
PDF
53230.pdf
Download (311kB)
Abstract
Many managers expect that digitization have a significant impact on product innovation, however, companies invest in digitization without corresponding performance growth. Scholars call this phenomenon the "digital paradox". Drawing on the IT business value literature, this paper develops a comprehe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:06 |
| Last Modified: | 17 Apr 2026 03:37 |
| URI: | http://eprints.eai.eu/id/eprint/42252 |
Actions (login required)
- View Item