Liu, Zhaoxia and Chen, Jinsong (2023) How Item-based Recommendation Affects E-commerce Platform Satisfaction ——Measurement of Mediating Effect of SPSS Analysis Method. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
In the era of the digital economy, each e-commerce platform has adopted a personalized recommendation service strategy to cope with the fierce competition. From the perspective of customer perceived information value, this paper explores the influence mechanism of personalized recommendation service
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:05 |
| Last Modified: | 17 Apr 2026 03:38 |
| URI: | http://eprints.eai.eu/id/eprint/42234 |
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