Shen, Shi and Xu, Ke (2023) A Study of E-commerce Livestreaming Promote Irrational Consumption using the 4rs of Marketing and Emotion Communication Framework. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
COVID-19 has not only changed the global economic landscape, but also changed the lifestyle of people around the world. With the current pandemic, people are more willing to shop at home. Therefore, it is necessary for companies engaged in e-commerce livestreaming to establish long-term and stable r
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:05 |
| Last Modified: | 17 Apr 2026 03:38 |
| URI: | http://eprints.eai.eu/id/eprint/42219 |
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