Wang, Yingda and Yao, Lizhong and Jin, Yixing and Yu, Xiangyang (2023) The Effect of Customer Orientation on Tour Guide Task Performance: Based on Bootstrapping Method. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
In order to improve the task performance of tour guides, this study explored the mediating mechanism and boundary conditions of the influence of customer orientation on task performance of tour guides, and constructed a relationship model among customer orientation, adaptive selling, task performanc
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:05 |
| Last Modified: | 17 Apr 2026 03:40 |
| URI: | http://eprints.eai.eu/id/eprint/42174 |
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