Research on the Impact of Corporate Social Responsibility Perception on Consumers&#39; Purchase Intention——At the Example of Internet Enterprises

Ren, Shiyu

Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention——At the Example of Internet Enterprises

Ren, Shiyu (2023) Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention——At the Example of Internet Enterprises. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.

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Abstract

This article takes Internet enterprises as an example to explore the influence mechanism of CSR perception on consumers' purchase intention. Through the literature review method, CSR perception is divided into three dimensions: charity responsibility perception, consumer rights perception responsibi

Item Type:	Conference or Workshop Item (UNSPECIFIED)
Date Deposited:	04 Mar 2026 16:04
Last Modified:	17 Apr 2026 03:41
URI:	http://eprints.eai.eu/id/eprint/42167

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Research on the Impact of Corporate Social Responsibility Perception on Consumers&#39; Purchase Intention——At the Example of Internet Enterprises

Abstract

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Research on the Impact of Corporate Social Responsibility Perception on Consumers' Purchase Intention——At the Example of Internet Enterprises