Chen, Siyuan and Li, Meigui and Yang, Liwen and Lou, Xinyue (2023) Research on the Evaluation of the Effect of Agricultural Brand Management Based on AHP+DEMATEL Model. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
In this paper, through the analysis of the current situation of the management of agricultural products regional public brand, the AHP model is used to explore 20 factors affecting the effect of the management of agricultural products regional public brand, and the initial weights of indicators are
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:04 |
| Last Modified: | 17 Apr 2026 03:41 |
| URI: | http://eprints.eai.eu/id/eprint/42166 |
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