Huang, Huiyan (2018) Empirical Research on the Reasons Behind the Prosperity of China-Chic. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
The newly coined word “China-Chic”, which has been prevailing since 2018, refers to the “representation of Chinese culture and aesthetics offered by homegrown Chinese brands.” It is also a means for Generation Z to express their distinct identities and personalities. This paper examines the driving
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:04 |
| Last Modified: | 17 Apr 2026 03:41 |
| URI: | http://eprints.eai.eu/id/eprint/42161 |
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