Zhang, Wenhui (2023) Bank Customer Churn Analysis and Prediction. In: Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.
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Abstract
The term "Customer Churn" refers to the state in which the customer stops using products or services of a company. Although the bank will inevitably lose users, which is inevitable in the process of replacing the old and new banking users, the proportion and changing trend of lost users can indicate
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:04 |
| Last Modified: | 17 Apr 2026 03:42 |
| URI: | http://eprints.eai.eu/id/eprint/42130 |
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